American Express

14 years of public affairs management for American Express and its divisions.
Corporate: Listings on the Zürich Stock Exchange, Foundation charity events, business information by means of specific media programmes.
Card: Market positioning measures for individual card categories, new product launches, establishment of the world's first cashless resorts in Switzerland (garnering numerous awards and honours), and launch of Travel Management Services.

PR campaign       "Cashless tourist region"

Travelers Cheques: Banker education events (product information).
Travel agency: Marketing support for new product launches such as Cancun, consumer programme.
Bank: Private banking PR support.

Physicians Association of the Canton of Zürich

We take special pride in our most recent political accomplishment - last autumn's victory, on behalf of the physicians of the canton of Zürich, in the closely-contested popular vote against pharmacists on pharmaceuticals dispensation.

Popular vote information flyer        against the Healthcare Law

Under our guidance and backed by an easy-to-understand campaign, physicians, as well as in-house and external PR advisers, formed a highly effective fighting force that helped convince voters of the merits of our cause.

Betty Bossi

  

Our PR and advertising in connection with launches of new cookery books, published annually, have been highly successful. A comprehensive communication strategy, with the print media and radio stations, among them Radio DRS, participating in the promotion phase, resulted in the sale of sometimes more than 500,000 copies per edition, among them "Guetzle", a "how to" book on baking cookies.

Coca-Cola AG

Our proven know-how in the food and beverage industry, acquired and strengthened in the course of assignments such as for the Swiss Beer Brewers Society and, in the cooking/household sector on behalf of Hero, Betty Bossi, Sais, Eldorado-Lusso, Sunlight, and Römertopf, etc., assumed new global dimensions in our work for Coca-Cola. Two particularly noteworthy highlights were:

- the launch party in Lucerne, with 1,000 invited guests attending, of Coca-Cola light and the thundering echo it generated in the media, as well as

- Coca-Cola's 100th anniversary celebration in Interlaken, which also resulted in immense media coverage

City of Thalwil

The competition for the choice assignment to create a new corporate design for the City of Thalwil was fierce. Next to the advantage that our comprehensive communication consulting experience included many outstanding corporate design implementations, including in the areas of information and education, we also benefited from our CEO's exceptional familiarity with the region - he happens to live near Thalwil.

Swiss Intercantonal Lotterie

 

As a full-service agency we considered it an honour and a challenge to plan and manage the Lottery's 50th anniversary, which included related festivities, commemorative publication, media work, plus a signature TV show - Teleboy with Kurt Felix. This prime-time entertainment program on Swiss television, since renamed Beni Turnheer's Benissimo, still airs regularly, reminding us of those heady anniversary days.

Mauritius Tourism Promotion Authority

 

We were the Swiss agency of record for the government of Mauritius' tourist board since 1981 to 2012. We help position the holiday island in the marketplace, showcase its unique profile and promote tourism. In 2001, our client added several Central European countries to our mandate.
 

Advertising campaign     "A Picture of an Island"

Nestlé

 

Our agency's so far biggest advertising and lobbying assignment involved the defenses mounted by Nestlé and the International Council of Food Industries (ICFI) against activist attacks at the WHO Conference in Geneva where government representatives voted on whether to stymie with nonsensical rules the work of baby food manufacturers.

We are proud of our achievement for two reasons: as testimony of our abilities and the historic import of our work.

Swiss Beer Brewers Society

Our creation, The Swiss Beer Order, followed a clear PR strategy. Its main goal was to help beer's image rise to a high level of appreciation in our society and elevate it to the level of a beverage enjoyed by knowledgeable, sophisticated connoisseurs.

We designed the Order with two-tier approach. The first level honours personalities who have exhibited a sense of humour in their public lives; they are appointed heads of the Order. The other level gives individual breweries the opportunity to honour deserving individuals for public service. Elaborate parties celebrated the appointments, while providing the media with plenty of interesting material.
 

Swiss Beer Order "ad gloriam cerevisiae"

Among the members of the Order are silver screen celebrities, politicians, comedians, musicians, and nearly every cabaret artist and sports and media personality in Switzerland.

Swiss Casino Association (Swiss Casino Concept)

In 1986, on behalf of the Swiss Casino Association, we created the political and communication strategy for the Swiss launch of Grand Jeu, or casino gambling, which had so far been prohibited in Switzerland. An intensive as well as extensive PR campaign preceded our lobbying activities among the members of Switzerland's National Parliament.

With the Swiss Trades Association and Switzerland Tourism as partners, our side gained a 75 percent majority in the popular vote on the Casino Law of 1993. We subsequently created the Swiss Casino Concept, a joint venture of the Swiss Casino Association, the gaming machine industry and foreign casino operators and service providers.

The objective of the joint venture was to unite different interests under one roof - a decisive factor in the drafting of the Casino Law. Our work as full service providers received its ultimate vindication with the opening, in the summer of 2002 in Lucerne, of Switzerland's first Grand Jeu casino. Needless to say, we take considerable pride in this accomplishment.

Sony

 

It is in the nature of the beast that PR professionals get to know many celebrities in the course of their work. Meeting SONY founder Akio Morita in the course of starting a sake barrel certainly left a lasting impression on our agency head. The event was the highlight of an all-inclusive PR assignment regarding the opening of SONY's Swiss headquarters.

Zürich Police

 

Our affinity for police communications harks back to our agency head's family history - as far back as the 19th century, many of his antecedents were members of Zürich Police. No wonder that, according to the aphorism "Never change a winning horse", personnel recruitment for Zürich Police has retained its successful formula for the past 10 years.  

Accident prevention posters for Zürich Police

Police departments in French- and Italian-speaking Switzerland and in the Engadine region lost no time adopting for their own use the accident prevention campaigns we designed for Zürich Police. Binders bursting with media coverage (including on TV news) testify to the campaign's popularity.

Winterthur Insurance - Damage Prevention Foundation

Microscooters, kickboards, skateboards and inline skates have added to the mobility of street users everywhere. Children are particularly endangered because they use these new means of locomotion "Spellbound in Play", as it were. PRW's solution: a campaign of four posters pointing to the dangers to children on our streets of microscooters, skateboards, inline skates and sleds, one for each season of the year. Concurrently we ran captivating TV and commercials and a "Street Life" quiz at www.kinderschutz-quiz.ch. Media conferences at the launch of each of the posters, a conference dedicated to the campaign theme, provision of media services and more, typify our approach to public relations.

Poster campaign   "Spellbound in Play"             Click picture for Quicktime presentation

Even before it got off the ground, we were flooded with orders from many institutions interested in participating in the poster campaign. Media reactions following the launch press conference were equally overwhelming, not to mention that the newscasts of SF DRS 1 and 2 added their valuable support to the campaign.