Winterthur Insurance - Damage Prevention Foundation

Microscooters, kickboards, skateboards and inline skates have added to the mobility of street users everywhere. Children are particularly endangered because they use these new means of locomotion "Spellbound in Play", as it were. PRW's solution: a campaign of four posters pointing to the dangers to children on our streets of microscooters, skateboards, inline skates and sleds, one for each season of the year. Concurrently we ran captivating TV and radio commercials and a "Street Life" quiz. Media conferences at the launch of each of the posters, a conference dedicated to the campaign theme, provision of media services and more, typify our approach to public relations.

"Spellbound in Play" poster campaign               TV Spots    Spring    Summer 56K Modem           56K Modem ISDN Modem         ISDN Modem  ADSL Modem        ADSL Modem       Autumn     Winter 56K Modem           56K Modem ISDN Modem         ISDN Modem  ADSL Modem        ADSL Modem       Select your bandwith for individual transfer rate. Quicktime-Plugin necessary.

Even before it got off the ground, we were flooded with orders from many institutions interested in participating in the poster campaign. Media reactions following the launch press conference were equally overwhelming, not to mention that the newscasts of SF DRS 1 and 2 added their valuable support to the campaign.