Swiss Beer Brewers Society

Our creation, The Swiss Beer Order, followed a clear PR strategy. Its main goal was to help beer's image rise to a high level of appreciation in our society and elevate it to the level of a beverage enjoyed by knowledgeable, sophisticated connoisseurs.

We designed the Order with two-tier approach. The first level honours personalities who have exhibited a sense of humour in their public lives; they are appointed heads of the Order. The other level gives individual breweries the opportunity to honour deserving individuals for public service. Elaborate parties celebrated the appointments, while providing the media with plenty of interesting material.
 

Among the members of the Order are silver screen celebrities, politicians, comedians, musicians, and nearly every cabaret artist and sports and media personality in Switzerland.